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01
WHO I AM
THALES
lindberg
01
WHO I AM
thales
thales
THALES
lindberg
lindberg
lindberg
Product Designer based in Toronto, Canada, working at the intersection of UX, product design, and AI-augmented workflows. With 5+ years of experience shipping web and mobile products across Canada, the United States, and Brazil, I help product and engineering teams translate complex problems into interfaces that are clear, scalable, and built to last.
Product Designer based in Toronto, Canada, working at the intersection of UX, product design, and AI-augmented workflows. With 5+ years of experience shipping web and mobile products across Canada, the United States, and Brazil, I help product and engineering teams translate complex problems into interfaces that are clear, scalable, and built to last.
I have delivered high-fidelity prototypes, design systems, and responsive interfaces across fintech, transit, health, and education. I work primarily in Figma and integrate AI tools including Claude, ChatGPT, Midjourney, Sora, and Figma AI into my daily workflow to accelerate asset creation, automate documentation, and speed up research and synthesis.
My design practice started in 2017 and grew through front-end exposure into a deep focus on UX and product design. Today I work embedded with product and engineering teams, from discovery and research through high-fidelity UI, design systems, and developer handoff. I am especially interested in fintech, B2B SaaS, and technology products where good design has a direct and measurable impact on business outcomes.
Product Designer based in Toronto, Canada, working at the intersection of UX, product design, and AI-augmented workflows. With 5+ years of experience shipping web and mobile products across Canada, the United States, and Brazil, I help product and engineering teams translate complex problems into interfaces that are clear, scalable, and built to last.
Product Designer based in Toronto, Canada, working at the intersection of UX, product design, and AI-augmented workflows. With 5+ years of experience shipping web and mobile products across Canada, the United States, and Brazil, I help product and engineering teams translate complex problems into interfaces that are clear, scalable, and built to last.
My design practice started in 2017 and grew through front-end exposure into a deep focus on UX and product design. Today I work embedded with product and engineering teams, from discovery and research through high-fidelity UI, design systems, and developer handoff. I am especially interested in fintech, B2B SaaS, and technology products where good design has a direct and measurable impact on business outcomes.
02
my expertise
services
02
my expertise
services
I bring together UX strategy and visual craft to deliver product design that is both rigorous and user-centered. Whether working on a full product from discovery to launch or coming in to redesign a specific flow, I adapt my process to what the team and the problem actually need. AI tools are a standard part of how I work, not an add-on: they make research faster, documentation more reliable, and creative exploration broader. Here’s what I specialize in:
03
my process
how i work
Project Initiation
The process starts with a detailed project request. I prioritize understanding your needs, objectives, and vision to ensure alignment from the outset.
01
Strategy & Conceptualization
Next, I move into a strategic phase focused on creative problem-solving. I brainstorm and develop design concepts and artistic approaches to realize your project goals.
02
DESIGN & PROTOTYPING
The step content can stay but remove any mention of Framer as a development tool. Change "utilizing Figma for prototyping and Framer for development" to "utilizing Figma for prototyping and Framer for high-fidelity presentation.
03
Feedback & Refinement
I present the design work for your review and feedback. I value collaboration and iterate on the design to ensure it aligns with your expectations.
04
LAUNCH
Following your approval, I manage the finalization and launch of the project, ensuring the delivery.
05
03
my process
how i work
04
my career journey
eXPERIENCE
OCT 2020 TO SEP 2023
FIAP
UI / UX Designer
Led UX design across 8+ simultaneous digital products serving 10,000+ students and enterprise clients including PwC, Santander, Nestlé, Natura, and Unilever. Designed web and mobile interfaces, improving client satisfaction by 15%. Built and maintained a shared Figma design system across projects, reducing developer handoff time by approximately 10%. Served as cross-functional design partner for PMs, marketing, and engineering teams across complex multi-product environments.
JAN 2024 TO JUN 2024
AUTOPASS
UI/UX DESIGNER
Led the end-to-end redesign of São Paulo's official public transit app serving 4M+ monthly active users. Owned UX architecture, interaction design, and high-fidelity prototyping across the full app including payment flows, QR code access, and balance management. Delivered a 20% improvement in customer satisfaction within the first quarter post-launch and a 10% increase in checkout completion. Wrote detailed handoff documentation covering logic, edge cases, and error states to enable development without back-and-forth.
Aug 2025 to Jan 2026
FRAKTAL SOFTWARES
UI/UX DESIGNER
Delivered end-to-end UX and UI design across fintech, e-commerce, health, and sports verticals simultaneously, operating in fast-paced sprint cycles from information architecture through final design and developer handoff. Owned product structure and key UX decisions across multiple simultaneous projects, presenting design rationale directly to clients and iterating based on structured feedback throughout each sprint. Collaborated cross-functionally with PMs, developers, and stakeholders to define user flows, scale interface systems, and maintain design consistency across verticals.
Feb 2026 to Present
ÓTMOW TECHFIN
Product Designer
Lead end-to-end product design for a B2B fintech SaaS platform managing a R$15M+ public-sector receivables portfolio, covering operations, monitoring, collections, marketing, compliance, and investor-facing dashboards across a multi-persona platform. Built the company design system and style guide from scratch in Figma, covering component library, token structure, and documentation, now in active rollout with the engineering team. Set up automated handoff workflows using Figma AI, Claude, and Confluence, reducing manual overhead and keeping design specs current without back-and-forth with engineering. Redesigned a complex multi-persona admin dashboard following sessions with internal analysts, cutting click depth across critical workflows by restructuring information hierarchy around actual daily use patterns.
eXPERIENCE
04
my career journey
OCT 2020 TO SEP 2023
FIAP
UI / UX Designer
Led UX design across 8+ simultaneous digital products serving 10,000+ students and enterprise clients including PwC, Santander, Nestlé, Natura, and Unilever. Designed web and mobile interfaces, improving client satisfaction by 15%. Built and maintained a shared Figma design system across projects, reducing developer handoff time by approximately 10%. Served as cross-functional design partner for PMs, marketing, and engineering teams across complex multi-product environments.
Feb 2026 to Present
ÓTMOW TECHFIN
Product Designer
Lead end-to-end product design for a B2B fintech SaaS platform managing a R$15M+ public-sector receivables portfolio, covering operations, monitoring, collections, marketing, compliance, and investor-facing dashboards across a multi-persona platform. Built the company design system and style guide from scratch in Figma, covering component library, token structure, and documentation, now in active rollout with the engineering team. Set up automated handoff workflows using Figma AI, Claude, and Confluence, reducing manual overhead and keeping design specs current without back-and-forth with engineering. Redesigned a complex multi-persona admin dashboard following sessions with internal analysts, cutting click depth across critical workflows by restructuring information hierarchy around actual daily use patterns.
JAN 2024 TO JUN 2024
AUTOPASS
UI/UX DESIGNER
Led the end-to-end redesign of São Paulo's official public transit app serving 4M+ monthly active users. Owned UX architecture, interaction design, and high-fidelity prototyping across the full app including payment flows, QR code access, and balance management. Delivered a 20% improvement in customer satisfaction within the first quarter post-launch and a 10% increase in checkout completion. Wrote detailed handoff documentation covering logic, edge cases, and error states to enable development without back-and-forth.
Aug 2025 to Jan 2026
FRAKTAL SOFTWARES
UI/UX DESIGNER
Delivered end-to-end UX and UI design across fintech, e-commerce, health, and sports verticals simultaneously, operating in fast-paced sprint cycles from information architecture through final design and developer handoff. Owned product structure and key UX decisions across multiple simultaneous projects, presenting design rationale directly to clients and iterating based on structured feedback throughout each sprint. Collaborated cross-functionally with PMs, developers, and stakeholders to define user flows, scale interface systems, and maintain design consistency across verticals.
HOW I WORK
03
my process
Project Initiation
The process starts with a detailed project request. I prioritize understanding your needs, objectives, and vision to ensure alignment from the outset.
01
Strategy
Next, I move into a strategic phase focused on creative problem-solving. I brainstorm and develop design concepts and artistic approaches to realize your project goals.
02
DESIGN & PROTOTYPING
The step content can stay but remove any mention of Framer as a development tool. Change "utilizing Figma for prototyping and Framer for development" to "utilizing Figma for prototyping and Framer for high-fidelity presentation.
03
Feedback & Refinement
I present the design work for your review and feedback. I value collaboration and iterate on the design to ensure it aligns with your expectations.
04
launch
Following your approval, I manage the finalization and launch of the project, ensuring the delivery.
05
eXPERIENCE
04
my career journey
OCT 2020 - SEP 2023
FIAP
UI / UX Designer
Collaborated with cross-functional teams (designers, developers, product managers, and marketing) to deliver user-centred designs for high-profile clients like IBM, SAP, Deloitte, PWC, Peugeot, and Citibank. Designed digital interactions for web and mobile interfaces, landing pages, apps, email marketing, and social media content, improving client satisfaction by 15%. Applied best practices in usability and accessibility to meet the needs of diverse users, contributing to FIAP's reputation as one of Brazil's largest technology education platforms with 10,000+ students.
JAN 2024 - JUN 2024
AUTOPASS
UI/UX DESIGNER
Redesigned São Paulo's public transportation app, serving over 4 million users, focusing on improving payment accessibility and usability, resulting in a 20% increase in user satisfaction. Developed high-fidelity prototypes in Figma for features like credit/debit payments and QR code integration, streamlining the user experience. Collaborated with the UX Design Lead to define project scope, gather requirements, and ensure alignment with user needs. Integrated white-label customization options, enabling flexibility for different branding needs. Created detailed documentation to facilitate seamless front-end integration with the development team.
JAN 2024 TO JUN 2024
FRAKTAL
UI/UX DESIGNER
Led the end-to-end redesign of São Paulo's official public transit app serving 4M+ monthly active users. Owned UX architecture, interaction design, and high-fidelity prototyping across the full app including payment flows, QR code access, and balance management. Delivered a 20% improvement in customer satisfaction within the first quarter post-launch and a 10% increase in checkout completion. Wrote detailed handoff documentation covering logic, edge cases, and error states to enable development without back-and-forth.
Feb 2026 to Present
ÓTMOW TECHFIN
UI/UX DESIGNER
Lead end-to-end product design for a B2B fintech SaaS platform managing a R$15M+ public-sector receivables portfolio, covering operations, monitoring, collections, marketing, compliance, and investor-facing dashboards across a multi-persona platform. Built the company design system and style guide from scratch in Figma, covering component library, token structure, and documentation, now in active rollout with the engineering team. Set up automated handoff workflows using Figma AI, Claude, and Confluence, reducing manual overhead and keeping design specs current without back-and-forth with engineering. Redesigned a complex multi-persona admin dashboard following sessions with internal analysts, cutting click depth across critical workflows by restructuring information hierarchy around actual daily use patterns.
sERVICES
02
MY EXPERTISE
I bring together UX strategy and visual craft to deliver product design that is both rigorous and user-centered. Whether working on a full product from discovery to launch or coming in to redesign a specific flow, I adapt my process to what the team and the problem actually need. AI tools are a standard part of how I work, not an add-on: they make research faster, documentation more reliable, and creative exploration broader.