LE SEPTIÈME: NFT APP
LE SEPTIÈME: NFT APP
A curated mobile experience that connects new users to the NFT world through seven forms of art.
A curated mobile experience that connects new users to the NFT world through seven forms of art.
SUMMARY
SUMMARY
I designed the mobile experience for Le Septième as part of my graduation at Conestoga College. The platform helps new users explore the NFT space through art, combining education, discovery, and commerce across seven artistic disciplines.
Users can buy and sell digital pieces, attend events,
and stay informed with curated NFT content.
I designed the mobile experience for Le Septième as part of my graduation at Conestoga College. The platform helps new users
explore the NFT space through art, combining education, discovery,
and commerce across seven artistic disciplines. Users can buy
and sell digital pieces, attend events, and stay informed with
curated NFT content.
I designed the mobile experience for Le Septième
as part of my graduation
at Conestoga College.
The platform helps new users explore the NFT space through art, combining education, discovery, and commerce across seven artistic disciplines.
Users can buy and sell digital pieces, attend events,
and stay informed with
curated NFT content.
CLIENT
CLIENT
CONESTOGA COLLEGE
CONESTOGA COLLEGE
ROLE
ROLE
ART DIRECTOR
ART DIRECTOR
UI/UX DESIGNER
UI/UX DESIGNER
my role
my role
I was responsible for designing the full mobile experience,
from branding, onboarding and wallet setup to NFT exploration, content feeds, and collection management. I also translated that into a product that guided new users through their first steps
in the NFT space.
I was responsible for designing the full mobile experience, from branding, onboarding and wallet setup to NFT exploration, content feeds, and collection management. I also translated that into a product that guided new users through their first steps in the NFT space.
I was responsible for designing the full mobile experience, from branding, onboarding and wallet setup to NFT exploration, content feeds,
and collection management.
I also translated that into a product
that guided new users through their first steps in the NFT space.
DELIVERABLES
DELIVERABLES
research
research
interviews
interviews
wireframes
wireframes
prototypes
prototypes
documentation
documentation
deadline
deadline
4 WEEKS
4 WEEKS
industry
industry
nft
nft
defi
defi
crypto
crypto
tools
tools
FIGMA
FIGMA
photoshop
photoshop
midjourney
midjourney
challenge
challenge
Most NFT platforms assume users already know the space. This one had to do the opposite, onboard people from scratch. The challenge was to design an experience that felt approachable and inspiring, while still offering the tools
for discovery, trading, and learning.
Most NFT platforms assume users already know the space. This one had to do the opposite, onboard people from scratch. The challenge was to design an experience that felt approachable and inspiring,
while still offering the tools for discovery, trading, and learning.
Most NFT platforms assume users already know the space. This one had to do the opposite, onboard people from scratch. The challenge was
to design an experience that felt approachable and inspiring, while still offering the tools for discovery, trading, and learning.
What I Focused On
What I Focused On
I focused on creating an entry point into NFTs that felt welcoming and easy to navigate. Instead of cluttered dashboards, I built flows that introduced users to digital collecting through familiar structures, product pages,
content feeds, and guided actions.
I focused on creating an entry point into NFTs that felt welcoming and easy to navigate. Instead of cluttered dashboards, I built flows that introduced users to digital collecting through familiar structures, product pages, content feeds, and guided actions.
What I Would Measure
What I Would Measure
Time spent browsing by art category
Click-through rate on content vs. NFTs
First purchase rate after reading educational content
What I Learned
What I Learned
The NFT space is still intimidating and complex to a few people, but the right structure can help get users immersed
Simplicity builds trust faster than technical depth
Early user interviews revealed high curiosity around NFTs but low confidence in using existing platforms
Education-first design builds trust, especially in emerging or complex spaces like Web3
1:41 PM
, EST