The Challenge
After multiple strategy meetings with the marketing team and some designers, I received the project briefing and brand identity to design the mobile-first experience for FIAP CORPORATE. The key challenge was designing a digital presence that clearly articulated FIAP’s corporate offerings while delivering an engaging user experience for businesses and partners. The interface needed to strike the right balance—maintaining FIAP’s innovative identity while ensuring clarity, accessibility, and usability for corporate users.
The Solution
I designed a mobile-first interface that ensured accessibility and a tailored mobile experience. The user interface had to be modern, intuitive, and aligned with FIAP’s identity, providing a clear, structured experience for corporate users. The information architecture was streamlined to highlight FIAP’s offerings, making it easy for companies to explore partnership opportunities. A key aspect of the platform was showcasing the benefits for partner companies, including exclusive discounts on FIAP courses for their employees and additional incentives, strengthening the connection between FIAP and the corporate sector.
