As the Art Director of the app, I faced the challenge of making the complex world of NFT art accessible to everyone, regardless of my NFT knowledge. Creating an identity from scratch and diving deep into the world of NFTs to get to know them better. I needed to create a platform that clearly showcased the diverse seven art forms – all visually represented by AI-generated images within the app – as NFTs and enabled secure, easy transactions using digital wallets and smart contracts, all while building user understanding and a trustworthy ecosystem to put the users' money.