The Challenge
With the identity provided by one of the designers on the team, I was tasked with designing a mobile-first experience that communicated the program’s mission while ensuring an engaging and accessible user journey. The challenge was presenting a large volume of information under a tight deadline in a visually compelling way, easy to navigate, and inspiring for prospective students. The landing page needed to balance FIAP’s approach with a structured interface that guided users through the program details and enrollment process.
The Solution
My solution was to design a clean, intuitive layout that made complex information easily digestible. Instead of relying on external links, I kept all essential details on the same page. Students could access program information, challenges, and rewards simply by using the hamburger menu, which redirected them to the relevant sections without disrupting the experience. Students could select their program and class on the landing page and check tailored content such as talk shows, workshops, and program-specific rewards, ensuring a satisfying and engaging navigation flow.
