The Challenge
With the identity designed by a senior designer on my team. My task was translating an educational ecosystem—login, purchasing offering several types of payment, and added features like discounts and merchandise—into a fluid, mobile-centric user journey. The key challenge was to design a flow that efficiently accommodated student and corporate user needs, ensuring clear navigation and a streamlined purchase process despite the multiple elements within the user flow.
The Solution
I developed a clean, linear, and visually guided interface that simplifies program exploration and enrollment. Leveraging a mobile-first approach, we optimized the flow for quick access to information and streamlined the purchase process. The design incorporates user-requested features like discount applications, merchandise selection, and coupon sharing while maintaining FIAP's brand identity.
